'No-one beyond help' - Barnardo's - June 26th 2007
Charity, Volunteering and Grant News
'No-one beyond help' - Barnardo's
A campaign designed to change people's attitudes towards troubled youngsters has been launched by UK children's charity Barnardo's.
Double-page adverts are being placed in newspapers and a radio feature has been voiced by James Bond star Daniel Craig.
It comes as Barnardo's publishes a survey suggesting about a quarter of adults feel disruptive children are beyond help by the time they are 13.
Two-thirds of respondents said it was never too late to help young people.
But around a fifth of the 1,000 people questioned in the poll, conducted by NOP GfK, thought youngsters were beyond help by the age of 10.
Child 'underclass'
Barnardo's has worked with young people for more than 100 years, but says that children have never have been so widely dismissed.
The charity said the advertisements feature the stories of troubled youngsters who might have alienated people but who it feels are worth supporting.
People are being asked to show they "believe" in children by sending Barnardo's a text message or by adding their names to a page on its website.
"Some children's behaviour is unacceptable and it has to be challenged," said Barnardo's chief executive Martin Narey.
"But we must not use that as an excuse to write off a generation."
he added that "the alternative is to dismiss an underclass of children who have nothing to lose and who face nothing more than permanent unemployment, non-achievement and almost inevitably a life of crime."
According to the survey results, the main threats to a happy childhood are: growing up without a father, being in care, teenage motherhood and being expelled from school.
Figures from the British Crime Survey indicate youth crime dropped by 39% between 1995 and 2005.
Two thirds of the respondents to the poll believe children had become more criminal over the period.